Regaining Leadership Position With a New Website and Blog.

Founded in 1916, Kansas City University (KCU), is one of the oldest osteopathic medical schools in the US, and one of the largest medical schools in Missouri. With 13 new osteopathic schools opening up in the next two years and peers stepping up their efforts, KCU turned to Elliance to bolster its leadership role and outsmart the competition.

What we Did

Elliance recommended a lean, mobile-first, SEO-powered microsite that answers the question — Why KCU? — with a concise, data-rich argument.

Elliance’s recommended approach was shaped by four insights about prospective medical students. First, they are digital natives glued to their mobile devices. Second, they heavily use Google to explore their educational options. Third, they want to know in advance if the enrolled students and alumni were satisfied by their medical school experience. Fourth, as a lingering effect of Covid, prospective students living in the midwest tend to have a strong preference to attend graduate medical school in the midwest.

Elliance distilled more than 100 pages down to 6 pages as part of the project.

Impact

Two months after the osteopathic medical school website and blog were launched, KCU saw a 40% improvement in traffic growth to the microsite and blog. For many Missouri and Midwest related keyword variations KCU is now ranked on Google Page 1. In addition, they are marching towards Google page one for reputation keywords like “Top Osteopathic Schools in the Midwest”. Furthermore, they have started seeing improvements in various osteopathic specialty area keywords for which they were simply not ranked for before.