Elliance Case Study

Combating Commoditization

HM Insurance Group

It’s people, not product's that set HM apart.


HM Insurance Group is one of the top Stop Loss and Managed Care Reinsurance carriers in America. Their customers are consolidating and wield more buying power than ever, threatening HM’s margins.

HM needed a new brand position and website to quickly distinguish the quality of their service. To accomplish this, Elliance shifted the focus of HM’s value proposition by putting more emphasis on their people – their stewardship, expertise and integrity.

Our strategy focuses on HM people.
Guarding Financial Health

Elliance created HM’s new brand line and website to position HM as trusted stewards of financial wellbeing.

A website that opens the door to more client conversations.

“In the end, Elliance delivered something more than just a 
new website for HM. It was a transformative experience that 
changed internal organizational dynamics, tuned organizational 
strategy and generated momentum.”
MICHELE LARSON, DIRECTOR OF MARKETING AND COMMUNICATIONS AT HM INSURANCE GROUP